One of the things that bothers us when watching a movie, a series, or a simple story on television, are the commercials, which extend the length of what we are seeing fastidiousness those moments. In most cases , these ads are repetitive, so if we’ve been watching TV for four or five hours in a row, will have seen the same car, the same actress or the same brand, 5 or 6 times , reaching detest manufacturers or creators of these ads.
Without going too much on the content of the ads, which actually give much to talk about, just take a look at the surveys on the network, or in the newspapers, we see how advertising is quite annoying.
An example of this, we have in a survey conducted a few months ago by The Journal of Catalunya, in which readers were asked if they liked to watch movies on TV, disconnecting every 15-20 minutes because the commercials. Thus, 69.4% said they would like to watch movies without interruptions and 26.3% if interruptions were short (about 2 minutes) would be the best and only 3.4% said not to bother advertising films.
It is clear that television is the media in which advertising more uncomfortable viewers ( 74% ). In other media, the percentages are very small: radius ( 7.1% ), Internet ( 4.9% ), cinema ( 4.7% ), magazines ( 2.2% ) and newspapers ( 1.8% ) .
But despite being the middle where most uncomfortable seeing advertising, TV is also better able to capture the attention of viewers 47% , magazines 13% , newspapers 11% and radio 10% .
The downside is that most of these ads are far from simple and even on numerous occasions consistency. Current advertisers prefer complexity , seeking to attract viewers by creating false ideas and trends based on subjects and unreal objects .
As advertisers (the perpetrators of these ads), a report of Indexation introduced last year, showed as nine of the top 20 advertisers in Spain in 2006 were car manufacturers. Volkswagen-Audi, Renault, Ford, General Motors, Daimler Chrysler, Citroen, Peugeot, Seat and Toyota invested a total of about 500 million euros .
But the undisputed queen of the advertising investment remains Telegenic , with 175 million spent, well ahead of the English Court or Vodafone .