Online Marketing Consultant? There are times, when I go to an act of networking or in some other context where there are managers or managers of some businesses. I hear phrases of the style “I need someone to take care of the marketing of my company” or “I am looking for a marketing consultant who help sell more. ” These phrases express a really very generic need. Then when they are interviewed some candidates are asked the following:
- How long have you been a consultant?
- Have you worked with clients in my sector?
- What are your specialties?
Need From An Online Marketing Consultant
I’m not saying it’s wrong to ask, it’s also information to take into account, but in reality the interview. In my opinion, the focusing on the most irrelevant part of what an online marketing consultant can do for a company.
After that previous part of the meeting, a company that needs to make a leap of quality in its online marketing strategies by hiring an expert consultant. You must ensure that the person in question has the following practical concepts:
Understand the philosophy of inbound marketing and know how to explain it : A modern marketer must understand that we are dealing with a new digital consumer. He is no longer conquered by intrusive advertisements. Rather using attraction and “permission” marketing techniques to bring him closer to a product or service. And it is done by providing useful and relevant information. Disseminated through the appropriate channels and to the “target” that may really interest you.
Knowing how to place each marketing technique within a strategic process: When a consultant proposes a marketing technique to a client, he has to know why he does it and what objective he pursues with it. Techniques there are many, and some well-known. Social networks, SEO, online advertising, the great key of all this is knowing how to combine them for the benefit of a strategy that leads that company to the scenario. Where it hopes to be after the work of this consultant.
Knowing how to communicate to the company the needs it has and draw real scenarios: If a company knows its weak points well and how it tries to alleviate them through marketing strategies. It will be easier to travel. With the real scenarios is that the consultant must be honest and well manage the expectations. What is expected from their work.
Understand perfectly and communicate the value proposition of the company: The companies that really work are those that have managed to find and exploit a differential factor in a specific market. The consultant himself must be aware of this “main message” and incorporate it into his strategies and communications.
Knowing how to create “ideal customer segments”: The more you get to know your potential customers , the more agile you will find them. The better you will be able to communicate and the better you will be able to read their real needs. A valid online marketing consultant will be able to create an “ideal customer” map useful for the company:
Develop content needs: Right now, and platforms such as Google have made it clear, the contents are what mark the destiny of companies on the Internet. Knowing how to create, position and disseminate them in the right channel and for the right audience is everything.
Develop, understand, analyze and exploit the “funnel of conversion” of the company : It can be by product, channel or in general for the company. But the consultant should have “crystalline” the process that a potential client follows since it is generates the need until the moment of purchase. If the information is collected well with the different phases. when analyzed in detail, the information itself and the resulting metrics will show us the way to make the necessary corrections.
Customize the communications of the company : To do this properly, two essential techniques intervene:
“Lead scoring” : In a generic way, it is the way in which all the contacts of the company itself are classified and scored internally (clients, potential clients, collaborators …)
Email marketing strategy : With the above resolved, lists can be created to personalize each email and thus communicate something really effective in each segment.
These are some of the pending subjects of an online marketing consultant when you start with a new client.
Do not you think it is much more attractive to talk about these concepts to see if the consultant will be able to represent a company on the internet?