Flat Web Design? Despite its sudden popularity, flat (or flat) web design is not a passing trend. It is a transcendental approach in the design of web pages that is based on practicality and necessity. The balance between aesthetics and usability that is reflected in the 2.0 flat web design demonstrates that the principles behind philosophy have a real resistance.
But how does it work? What gives you that magic? In this article, we will look at what flat web design is and what makes it interesting. We will analyze the main techniques and explore what techniques will apply in the future.
What’s inside the flat web design
We can trace the roots of this design to different influences. From design Swiss or international design to minimalism, flat web design borrows old techniques of certain style and, at the same time, creates new ones.
We have chosen five tools or techniques that are very connected to the principles of flat design – individual tendencies that were born of a great tendency.
1. Long shadows
It is used, generally, in small user interface elements such as buttons. The elongated shadows are created with a color tone that extends beyond the graphic illustration within a frame.
Often, the shadow is wide and placed at a 45 ° angle with marked edges that are easy to identify. When applied sparingly, long shadows add depth and emphasis to elements that would otherwise be flat.
However, the tendency of elongated shadows is beginning to disappear to give way to more subtle shadows. Stay alert for the shortest shadows in the future.
2. Bright color palettes
One of the funniest things that have come with flat web design is the resurgence of color, in space of the bright and daring. Designers are using fun and vibrant shades in more ways than before.
In fact, some web designers have created a series of web pages dedicated to these visual patterns.
3. Simple typography
The typeface plane is not only the use of Helvetica, but is the idea of a source that is simple and easy to read (which means, usually a sans serif) and contains a line width. What’s great about flat typography is that it takes full attention to the reading experience.
Although typography is an art in itself, the purpose for most designers is to create something that users can read. Flat typography encourages designers to think more carefully about any font selection. Even the serif fonts have evolved and the simplest letters are now the norm.
4. Ghost buttons
Designed as transparent but clickable elements, ghost buttons provide visual interaction without obstructing the UI design.
Since ghost buttons are, in essence, an outline and do not look like real buttons, they allow the wallpaper to be displayed. The ghost button came up against design patterns with high-definition color backgrounds and, since then, it has evolved to work with images and other elements. These simple buttons, often, include a defined typeface that fits with flat aesthetics, which works well, in particular, when coupled with minimalism.
The flat design is, by nature, minimalist. After all, when the design does not have to look like an equivalent (for example, a notebook application that looks like a notebook ), you can remove a lot of external texture.
All that remains is the content framed with colors, gradients, shadows, shapes and other visual subtleties.
The concept of minimalism is not new, but it is gaining popularity today due to its clean aesthetics and performance benefits of the pages that adopt it (a large reduction in loading times). The renaissance started with the flat design and the use of backgrounds with bright colors with a simple design, and evolved to a simpler design surrounded by a lot of white space.
Thinking beyond the present
The first concepts of the flat design fit into a very different framework that was identifiable and lacked many characteristics of other trends or web design techniques. But all that changed quickly because designers are mixing flat concepts with other fashion trends and web design languages.
Although the flat design seemed to have taken control of the design overnight, it certainly took some time to evolve. The first traces of the flat web design were flat in extremes, with a desire to lose all the layer of the skeumorfista era , but the flat web design of today is beginning to include more touch of style and decoration (and not only for aesthetics) .
Some of the most beautiful examples of almost flat design within web pages work within the scope of parallax scrolling to help users navigate from idea to idea one screen at a time.
Canal Tip does a great job of mixing concepts in an almost flat aesthetic that uses simple functions such as fonts and colors with animations and parallax displacement. This mix of design tactics helps remove some of the simplicities of the flat design to make it more practical and useful for web pages with more complex content,
In the future, the flat design will not die, it will only be more advanced and with new animations and interactions that will help to adapt pages with a lot of content. We know that web design-centric design is gaining more followers (and should do), and the flat design is the template for its expression.
The web design is following a reliable way of usability: each button, click or pulsation needs a purpose and a clear visual signal so that the users act (and interact) with a web page. More importantly, the tools and user interface elements need an almost universal image, so that users know what to do regardless of the mobile device or web page. These small design elements will be more simplified in appearance and will have the feeling as if the designers refined the aesthetics of the flat design icon.
Flat web design
The flat design will also continue to evolve to incorporate more pages
Many of today’s flat or almost flat web pages include photos, something very few pages had. The flat style colors and typography along with good images give clues to a flat aesthetic that is comfortable – you do not need to replace photo with good icons just to look modern.
For example, the almost flat style of Emiliano Barri (above) uses depth and images for the central visual part along with flat elements, navigation and typography. The result is a simple, modern and very useful visual hybrid.
Flat web design is not a practice where you give all or nothing. Your individual components can be used on their own or as part of a larger system. This design lends itself to merge and complement other methods, so flat hybrids are not feasible.