Presentation Of The Xc90? When we talk about life in Sweden, we all have in mind images of warm furniture with neat curves, huge forests and … big blondes. In the absence of a warm climate, it is in architecture and design that this heat is reflected. So I gladly responded to Volvo’s invitation to discover the New XC90, and Sweden at the same time! So we took the direction of Stockholm for an experience between design, comfort and big engine! “
Auto: Presentation Of The Xc90
Amazing city, modern and inventive, spread over 14 islands; you will probably hear that it is “the Venice of the North” (like Amsterdam, Bruges or any city with a little water around!). Ideal destination for lovers of architecture or interior design, it is also the city of fashion with Swedish brands such as Nudie Jean, Cheap Monday, ACNE or Filippa K. In the city, bicycles are everywhere, and do not dare to walk on a bike path!! As much to say that if I add Archi + Design + Velo + Mode, we are not far from my definition of paradise! Even the subway can be admired, and some stations are also works to discover. I unfortunately did not have time to discover everything, but it still leaves me surprises for the next trip!A beautiful photo gallery of Stockholm awaits you at the end of the article.
For love of beautiful things
We took the direction of Artipelag , a museum of modern art designed by Johan Nyren and built thanks to the patronage of Björn Jakobson, founder of the brand Volvo’s which the parents know well; the best bed in the market according to my friend Constance! Marvel of architecture, this art hall overlooks the and comes to blend in with nature. A perfect Swedish atmosphere! I explored the surroundings, meandering through the surrounding forest and admired the waterside houses dreaming to spend the next 5 years writing style chronicles! Back to what brings us, a hostess picks me up; it was time to finally attend the launch of this new SUV we knew only the name.
A futuristic scenography
If the car I was going to discover was going to be amazing, it was at first the scenography that left me speechless. The precision of the animated images projected on a XC90 covered with a white fabric matching its forms gave life to the whole. Details after details, each specialist who worked on this SUV (Sport Utility Vehicle, to say 4 × 4 without saying it) followed one another to describe their work always illustrated by amazing animations. The pinnacle of this show, the latest video “people” perfectly closed the philosophy of the brand. At the end of the presentation time the white veil is finally raised in a light. Ecce SUV!
An SUV with a marked identity
Presented in front of us, the XC90 is powerful, refined and comfortable, we find in him the soul of the Swedish manufacturer that I began to discover with the V60 Hybrid. Twelve years after the release of the first edition, undisputed best seller, this new model is the final bouquet of the revival of the Volvo range. Under a brand new body that some like to compare to German, but which is especially a beautiful reinterpretation of the old model, with the presence of a new logo revisited and new headlights T-shaped or “Hammer of Thor” symbol of power. But your wise eye will be the last judge of the pace of this magnificent envelope.
When testing the V60 Hybrid, I insisted on the safe side of this family wagon. The XC90 is still a step above. Indeed, on board you are in the most secure and protected production vehicle. Just that! In addition to the numerous front, side and side airbags, you will find a system of protection against road exits, braking at intersections, tension management of belts in case of road exit (immediately tightened to maintain your seat), an automatic braking system in the event of an impending frontal impact, and an automatic braking system in the event of an imminent collision with a cyclist or pedestrian during the day and at night. Awesome!
A cockpit is imagined for travel and comfort
Everything is at your fingertips, even better than before with the new, bluffing, tablet-like central console that combines all the controls. Technology knows how to marry with the traditional luxury of noble materials like soft leather, wood or Orrefors crystal of the gear lever. Sum mum of comfort, the audio system is one of a kind. Developed in partnership with Bowers & Wilkins, the XC90 features a 1400-watt amplifier, 19 speakers and an air-vented subwoofer. To control everything, the embedded software perfectly recreates the acoustic qualities of the Gothenburg Concert Hall, temple of the Gothenburg Symphony Orchestra (Swedish National Orchestra)! It’s finally a very Scandinavian vision of life where cities, homes and cars were imagined where comfort took precedence over everything else.
New Volvo XC90 2014 Stockholm interior New Volvo XC90 2014 Stockholm central console touch apple car play android New Volvo XC90 2014 Stockholm SUV 7 seater luxury.
Where are we signing?
I prefer to prevent the impatient, you can discover the XC90 at the Mondial de Paris from 4 to 19 October, but the first deliveries will start in the spring of 2015. The rates will be broadcast at the World Cup and start at 49.900 $. At the start of the week, 1927 copies (Volvo’s year of creation) of the XC90 went on sale on the internet for a first delivery next year. Only 47 hours later, all XC90 First Edition was sold. At 91.800 € each, it lets you imagine the craze for this wonder!
During this trip, I met customers who were in love with the brand and would not trade their Volvo for anything (except perhaps for the latest model!), Professionals who are sensitive to the brand’s natural elegance, who will ultimately – like me – fell under the spell of a beautiful Swedish girl. You just have to discover this new Volvo and touch this refined but never exuberant world where chic; comfort and safety are a lifestyle and not a posture.
New Volvo XC90 2014 Stockholm white photo
Volvo Car Group in 2013
During the 2013 financial year, Volvo Car Group recorded an operating profit of 1.919 million Swedish kronor (66 million in 2012). Income over this period amounted to SEK 122,245 million (2012: 124,547 million), while net profit amounted to SEK 960 million (- 542 million). Global sales for the year reached 427,840 vehicles (421,951 in 2012), an increase of 1.4% over 2012. The operating result is the result of better cost control and strong performance. further evidence of the progress of the transformation plan put in place by Volvo Car Group. For the year 2014, the company hopes to remain in the positive and expects to record a 5% increase in global sales.
About Volvo Car Group
Volvo has been around since 1927. Today, Volvo is one of the worlds best-known and most respected automotive brands, with 427,000 vehicles sold in 2013 in more than 100 countries. Volvo Cars has been owned by China’s Zhejiang Geely Holding (Geely Holding) since 2010, and until 1999 was part of the Swedish group Volvo Group, when the company was acquired by the US-based Ford Motor Company. In 2010, Geely Holding acquired Volvo Cars.
In December 2013, Volvo Cars had more than 23,000 employees worldwide. The headquarters, product development, marketing and administration of Volvo Cars are mainly located in Gothenburg, Sweden. Volvo Cars’ headquarters in China is located in Shanghai. Its main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), and Chengdu (China); the engines are manufactured in Skövde (Sweden) and Zhangjiakou (China).