Social media still dominates the digital world and if you’re a business looking to get ahead in 2018, then here are some steps you need to take in order to stay ahead of the competition:
Making a commitment to social media is the first step every business should be taking at the start of this year. It’s not as easy as it sounds to grow an audience, write stimulating content and encourage greater engagement – it takes time and commitment. It’s not going to happen in a couple of months and probably takes up to a year to see real results. Just don’t give up at the first hurdle. Planning is key, so devise a social media strategy that includes a mission statement, content goals and why you’re doing it.
It’s important to be authentic and to be yourself when using social media. Consider who you follow on social media and what they do that attracts you to follow them. It’s likely that it’s because they offer something unique or you like the way they create their content. They will have a personality and it’s this that you want to create for yourself. Social media is more than showing off your product or service, you need to make a connection with your audience and provide an experience. For help with the digital side of your business, think about using a Drupal Design Agency, like https://www.website-express.co.uk/
Listen rather than advertise
The best use of social media for businesses is to listen to their customers and not to overtly sell to them. Use it to engage and communicate, like a kind of customer service application. Customer comments and feedback can also be a good inspiration source for content ideas, particularly frequently asked questions for example.
Get the most out of your content
Your content needs to work for you. Running a business is an endless round of tasks and chores, so it’s easy to forget that new content needs to be generated continuously to guarantee success. Each piece of content you produce should have between 2 or 3 pieces of shareable content with it,so if it doesn’t resonate in one outlet, it might in another for example.
Boost organic content
The great thing about using social media for business is that you don’t need to be a tech whizz or marketing professional to see success with advertising. You could lose a lot of time and money on paid advertising. Organic posting offers the perfect opportunity to test boosted posts and paid ads. This way you can work out which posts are suitable for spending money on. The various social media platforms also give you the chance to target specific audiences. If you have a post that is performing well, you can make an audience most likely to enjoy that post. They could belong to a group similar to those who visit your website, users who have shown interest in your competition or an audience based on age, location or even device type. This is the ideal way of getting your brand out there to users who may be unfamiliar with it.