Xiaomi is so convinced of its products that his pulse does not shake when it comes to challenging a giant like Apple. Since a few weeks ago I introduced the new Mi Note and My Note Pro, comparisons with other successful devices have been unavoidable.
The darts have aimed mainly at iPhone 6 and iPhone 6 Plus and now Xiaomi has taken a step further planning a kind of plan renewal in which they propose to change any terminal of the Cupertino for its new Mi Note and Mi Note Pro . Would you accept the offer?
A very smart marketing strategy
Fidelity is one of the points that characterize Apple users, so getting a part of their market share is a challenge for their direct competition. Xiaomi dares with it and, according to official sources of the company, is already working to offer a free exchange to those iPhone users who are interested in the latest developments of the Chinese manufacturer.
The mechanics will be very simple: delivering an iPhone 5S or a previous model you get a Xiaomi My Note, while the Mi Note Pro is reserved for those who get rid of your iPhone 6 or iPhone 6 Plus . The most interesting thing is that it does not matter the status of the terminal, as long as it is original.
For data migration is not a problem, Xiaomi is working on an app that allows you to pass all the information from one device to another in a fast and secure way.
You may also like to read : Minidron Parrot Jumping Sumo, We’ve Tested It
Obviously, the economic factor can be a drag to make the Xiaomi campaign reach really interesting figures. The prices of the latest models of Apple are far removed from the price of the powerful Mi Note Pro, set at around 450 euros.
In any case, we cannot deny that we are facing a very interesting marketing strategy. With this initiative, those of Xiaomi demonstrate not to be afraid to be to the height of an almighty like Apple and they go from the words to the facts.